Become a Coach
Hey Sis!

Really glad you're here 🤎.

In a world where the playing field isn’t level, our mission is bold and unapologetic:
To Empower 1 Million Black and Brown Women Entrepreneurs
A small fraction of the 12.5 million + scattered by the transatlantic slave trade. We deliver the tools, cutting-edge training, and support needed to thrive in the digital space. 
Learn more >>
Hey Sis!

Really glad you're here 🤎.

In a world where the playing field isn’t level, our mission is bold and unapologetic:
To Empower 1 Million Black and Brown Women Entrepreneurs
A small fraction of the 12.5 million + scattered by the transatlantic slave trade. We deliver the tools, cutting-edge training, and support needed to thrive in the digital space. 
Learn more >>

AS TRUSTED BY:

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HERE is my STORY

 

Hello, I'm Natalia Nicholson, founder of Women in Digital Business. My journey goes beyond building a legacy—it's about creating a space where Black women can authentically celebrate their culture and turn their passions into thriving businesses.

I’m committed to helping you craft strategies that reflect your unique vision, not just copying others. Technical upskilling, like software automation and workflow optimisation, is central to streamlining your processes so you can focus on what truly matters.

Leading this community is about creating a space where Black women entrepreneurs can thrive, be heard, and feel a sense of belonging. I’m here not just as a mentor, but as a guide and fellow traveller, committed to paving the way for future generations of Black women in digital entrepreneurship.

Women in Digital Business (WIDB) is designed specifically for Black female entrepreneurs launching digital platforms, from online courses and content creation to membership sites and communities. We provide comprehensive support, including digital marketing coaching and technical training, to help you overcome challenges, empowering you to grow, scale, and succeed in the digital space.

 

HERE is my STORY

 

Hello, I'm Natalia Nicholson, founder of Women in Digital Business. My journey goes beyond building a legacy—it's about creating a space where Black women can authentically celebrate their culture and turn their passions into thriving businesses.

I’m committed to helping you craft strategies that reflect your unique vision, not just copying others. Technical upskilling, like software automation and workflow optimisation, is central to streamlining your processes so you can focus on what truly matters.

Leading this community is about creating a space where Black women entrepreneurs can thrive, be heard, and feel a sense of belonging. I’m here not just as a mentor, but as a guide and fellow traveller, committed to paving the way for future generations of Black women in digital entrepreneurship.

Women in Digital Business (WIDB) is designed specifically for Black female entrepreneurs launching digital platforms, from online courses and content creation to membership sites and communities. We provide comprehensive support, including digital marketing coaching and technical training, to help you overcome challenges, empowering you to grow, scale, and succeed in the digital space.

Empowering Journey:

HOW I FAILED TO MY SUCCESS…

 

My journey to success has been paved with failures. From a young age, I was determined to create a better life, driven by the lessons learned from my parents, who worked hard but often struggled to make ends meet. My path was anything but smooth—I fell for get-rich-quick schemes, made mistakes, and faced setbacks that left me questioning everything.

But each failure taught me something invaluable. I learned to carve out my own blueprint for success, focusing on authentic strategies rather than chasing others' paths. I embraced technical upskilling, mastering software automation and workflow optimisation, which transformed my business processes.

What truly drove me was the desire to build something meaningful—not just for myself, but for other Black women navigating the digital business world. I realised that success isn’t about avoiding failure; it’s about learning from it, adapting, and continuing to push forward with resilience and determination.

Today, Women in Digital Business is the culmination of my journey—a platform designed to empower Black female entrepreneurs by providing the tools, support, and community needed to succeed. My story is proof that you can fail your way to success, as long as you’re willing to learn, grow, and keep moving forward.

 

I'm on a MISSION

Our mission is bold and unapologetic: to empower 1 million Black and Brown women entrepreneurs. This is just a fraction of the estimated 12.5 million of us who were scattered across the world during the transatlantic slave trade. Despite these historical challenges, Black women are now leading the charge, opening businesses at the fastest rate of any demographic.

We’re here to ensure that this momentum not only continues but accelerates. By providing tailored tools, training, and support, we address the unique challenges faced by Black female business owners. From mastering digital marketing to cultivating a growth mindset, we’re dedicated to creating a space where success is not just a dream, but an achievable reality. Together, we’ll rewrite our narrative and build a legacy of empowerment and success.

I'm on a MISSION

Our mission is bold and unapologetic: to empower 1 million Black and Brown women entrepreneurs. This is just a fraction of the estimated 12.5 million of us who were scattered across the world during the transatlantic slave trade. Despite these historical challenges, Black women are now leading the charge, opening businesses at the fastest rate of any demographic.

We’re here to ensure that this momentum not only continues but accelerates. By providing tailored tools, training, and support, we address the unique challenges faced by Black female business owners. From mastering digital marketing to cultivating a growth mindset, we’re dedicated to creating a space where success is not just a dream, but an achievable reality. Together, we’ll rewrite our narrative and build a legacy of empowerment and success.

The RESUME

 

My journey spans over two decades of self-discovery, education, and entrepreneurial growth. Inspired by my Jamaican immigrant parents who moved to the UK in the 1960s, I learned early on the power of resilience, gratitude, and tough love—values that have shaped both my personal and professional life.

Growing up in the UK during the 80s and 90s, I faced racial discrimination that fuelled my determination to seek acceptance, respect, and success. I aspired to be a powerful and respected figure, much like the fictional characters who inspired me—though none of them looked or sounded like me. This realisation ignited my passion for representation and creating opportunities for people who, like myself, were often overlooked.

My entrepreneurial journey began with a focus on coaching, consulting, and training, helping both small businesses and large corporations achieve their goals. I’ve launched ventures ranging from an e-commerce platform selling cultural books to an Amazon store offering candles, and I successfully ran a cleaning company, gaining invaluable insights into people and processes.

Today, I lead a diverse and dynamic business portfolio. I manage Women In Digital Business, a thriving online community dedicated to empowering Black and Brown women entrepreneurs. I also serve as a marketing consultant and run an e-commerce business, while actively engaging in the real estate market in Ghana. Across these ventures, my mission remains clear: to empower and support women in unlocking their full business potential, whether through consulting, coaching, or training, ensuring they can achieve success on their own terms.

 

FAVORITE TAKEAWAY:

Loves the vibrant flavors of Caribbean cuisine


PREVIOUS CAREER:

Failing my way to success


FAVORITE HOLIDAY DESTINATION:

Enjoys the serene beauty of tropical islands

DRINK OF CHOICE:

Has a special fondness for Red Wine


DAILY ESSENTIAL:

Can’t start her day without a cup of coffee


FAMILY:

Happily married to my biggest cheerleader and proud parent of three children

FAVORITE TAKEAWAY:

Loves the vibrant flavors of Caribbean cuisine


PREVIOUS CAREER:

Once a talented makeup artist


FAVORITE HOLIDAY DESTINATION:

Enjoys the serene beauty of tropical islands

DRINK OF CHOICE:

Has a special fondness for Red Wine


DAILY ESSENTIAL:

Can’t start her day without a cup of coffee


FAMILY:

Happily married to my biggest cheerleader and proud parent of three children

Where to NEXT?

 

OPEN ACCESS

Welcome to Women in Digital Business's Open Access the home of Digital Boot Camp!

This is your personal invitation to a vibrant, supportive community where Black women are making their mark in the digital business world.

And the best part?

It's absolutely free!

 

Sign Up Today

 

PREMIUM ACCESS

Welcome to the Premium Access membership at Women in Digital Business!

This is your exclusive opportunity to learn the exact steps to launch, grow, and scale a highly successful membership or content creation business.

And guess what? It's all available for a special founder price of just ÂŁ199 for a full year.

 

Sign Up Today

 

INNER CIRCLE ACCESS

We invite you to join our exclusive Master Mind Retreats.

These retreats aren’t just trips; they’re transformative experiences designed to connect you with your heritage in Africa, Asia, and the Caribbean while unlocking unprecedented global opportunities for your business.

 

 

Find Out More

Where to NEXT?

 

OPEN ACCESS

Welcome to Women in Digital Business's Open Access!

This is your personal invitation to a vibrant, supportive community where Black women are making their mark in the digital business world.

And the best part?

It's absolutely free!

Sign Up Today

 

PREMIUM ACCESS

Welcome to the Premium Access membership at Women in Digital Business!

This is your exclusive opportunity to learn the exact steps to launch, grow, and scale a highly successful membership business.

And guess what? It's all available for a special founder price of just ÂŁ99 for a full year.

Sign Up Today

 

INNER CIRCLE ACCESS

We invite you to join our exclusive Master Mind Retreats.

These retreats aren’t just trips; they’re transformative experiences designed to connect you with your heritage in Africa, Asia, and the Caribbean while unlocking unprecedented global opportunities for your business.

Register Your Interest
Spotlight Hustle Podcast:

CELEBRATING SUCCESS STORIES:

Join "Spotlight Hustle: Celebrating Success Stories," a podcast celebrating the triumphs and resilience of successful Black women entrepreneurs. Be inspired by their journeys and connect with their stories of strength and achievement in business.

Listen Now >>

Spotlight Hustle Insight: YOUR WEEKLY EMPOWERMENT

Every Monday, Spotlight Hustle delivers directly to your inbox an exclusive blend of success stories, business tips, and strategic insights, tailored specifically for black female entrepreneurs.

From actionable advice on funding and raising capital to our Book of the Week, Video of the Week, and Weekly Affirmation, each piece is designed to inspire, educate, and empower you on your journey to elevate your digital business.

Start your week with focused, practical guidance that helps you achieve your goals and grow your success in the digital space.


Join 9,000+ Empowered Black Women in Digital Business – 100% free.