“When one is an empath and you feel so much, sometimes you get lost in it instead of allowing yourself to use it as a source of motivation.”
— Nusrat Alam

This is a message for anyone who cares deeply about something, especially those who’ve found themselves driven by their emotions but unsure of how to channel it into something impactful. For every person who’s taken bold steps to create change, the motivation typically starts from a deep care for a cause or an issue.

And those who succeed?

They use that empathy to fuel their action.

Our spotlight for today is a woman who embodies this truth: Nusrat Alam. Nusrat’s journey shows us that it is not just okay to care but vital to channel those feelings into something positive and impactful.

Nusrat's Story:

Born to Desi parents from Bangladesh and raised in New York, Nusrat has always been deeply connected to both her cultural heritage and the challenges faced by the South Asian community in America. She was an empath from the start, and this sensitivity shaped her work. Inspired by her father’s community involvement in politics and her mother’s quiet but significant support, Nusrat knew she had to do something.

Today, Nusrat is a force for change. Through her blog, The Mixed Up Files of an American Born Confused Desi, she shares the stories of those navigating between cultures, giving voice to the South Asian diaspora. As a businesswoman, she founded ABCD Couture, a clothing line celebrating Desi culture. In 2017, she also created an online voter registration drive to encourage participation in the democratic process.

Her voice isn’t just heard; it’s active. Nusrat uses her many platforms to speak up, to connect people, and to create opportunities for change. Whether as a government employee, a humanitarian, a coach, or an advocate, Nusrat’s actions speak louder than her words. She has lived by the powerful quote from Martin Niemuller:

"First they came for the socialists, and I did not speak out because I was not a socialist. Then they came for the trade unionists, and I did not speak out because I was not a trade unionist. Then they came for the Jews, and I did not speak out because I was not a Jew.Then they came for me and there was no one left to speak for me."

Her message? Do something. Speak up. Take action. You have the power to create change, even if it feels small at first.

Reflection:
Nusrat's story is a powerful reminder that the key to overcoming personal struggles or societal injustices is the act of turning those feelings into action. It teaches us that we don’t have to wait for the "perfect moment" to make an impact. We can start right where we are, with the resources we already have.

Are you sitting on the sidelines, waiting for your moment, or are you stepping up to be the change you want to see in the world?

Video of the Week

This week, I’m inviting you to watch a video where I share my personal story: how I journeyed from a young, hopeful girl with dreams, to navigating adulthood and eventually discovering my purpose and passion. I hope it inspires you just as much as Nusrat’s story has inspired me.

👇🏽 Watch the video here

Watch Here!

One more thing:

You’ve heard me talk about the power of Funnels, digital marketing, and how it changed my life. Now, it’s your turn for transformation.

Join my six-week intensive Funnel Mastery program — two interactive online classes every week, designed for beginners, those feeling stuck, and anyone ready to grow.

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All details are in the link below. Can’t wait to see you there!

Click HERE to sign up and get started today!

Affirmation of the Week

 Inspired by Nusrat’s belief in the power of action:

"I am one person, but I can do so much! I will take it upon myself to be the change I want to see."

I hope these words encourage you to take action today, to step up and create the change you want to see in your world. Have an amazing week ahead!

With Love,
Natalia

Whenever you’re ready, here are 4 ways Women in Digital Business (WIDB) can help you grow and thrive:

1. Funnel Mastery Bootcamp
Join our 6-week live Funnel Mastery program where we help women like you build digital sales systems that convert. Whether you're just starting out or stuck at a plateau, you'll get hands-on coaching, tools, and strategies to turn your business ideas into automated income. This is the tunnel between where you are and where your revenue could be.

2. Speak at the Powerful Black Women Summit
You don’t need a stage to be a speaker—you just need to believe you have something to say. Apply to speak at our Top 100 Powerful Black Women Summit this October. We’ll guide you on crafting your story, selling your expertise, and showing up with confidence. Step into your voice, share your story.

3. Weekly Lunch & Learn (Free) 

Every Tuesday at noon, join Natalia live for 30 minutes of game-changing insights. From digital marketing to sales psychology, these power-packed sessions help you learn and implement fast. Think of it as your weekly dose of digital growth fuel.  Quick wins, big results.

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Women In Digital Business (WIDB) is committed to empowering Black women in the digital space, offering the tools and training necessary to break through barriers. Whether you’re creating content, building digital products, or navigating the business world, our mission is to ensure you have the support you need to thrive. Through coaching, training, and a strong community, we help Black female entrepreneurs navigate mindset and technical challenges, enabling them to achieve their desired success. 

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