She never imagined she’d end up as a business strategist.
She had always been drawn to the magic of business strategy, even before she knew what to call it.
Her journey started as an intern at MTV, working alongside presenter Tim Cash. Like any intern, her role was primarily to observe but she took it a step further. She didn’t just watch; she studied. She took notes on how businesses operated, how teams stayed motivated, and how strategies turned into success.
She moved from MTV to a record label, then to PR, and later into project management. Every role she took on, she gave her all. Her work ethic was undeniable. She was the type to choose an unpaid internship doing something she loved over a well-paid admin job that left her uninspired.
But in 2019, everything changed.
Josephine Owusu, the high-achiever, the woman who always went above and beyond, was laid off from her role as a Project Manager. The confidence she had in herself took a hit. She had never imagined being told that her services were no longer needed.
But what seemed like a painful setback was actually a redirection.
She used her network to start her own Virtual Assistant agency, slowly gaining confidence in her ability to run a business. And then, something unexpected happened. A mentor introduced her as a “Business Strategist” and for the first time, she saw herself that way too.
That moment changed everything.
Today, Josephine is the founder of The Owusu Collective, a business strategy agency dedicated to helping creative female entrepreneurs bring their dreams to life. She also leads The Cheerful Business Club, a charity organisation empowering women in business to step into their God-given potential.
My Reflection:
Josephine’s story is a powerful reminder that sometimes, we don’t recognise our own brilliance until someone else reflects it back to us. And more importantly, clarity doesn’t always come before the journey, it comes along the way.
Question for you:
What setback in your life can become a stepping stone to greater success?
Book of the Month
Video of the Week
This week, watch angel investor Erika Brodnock discuss the challenges women face when raising venture capital:
Watch here.
|
(P.S. For more inspirational and business content, follow us on Instagram)
Affirmation of the Week
“Clarity is picked up along the way, so I will continue to take bold steps until I step into the light and into purpose.”
A reminder:
Don’t wait for the perfect moment. Take the step, and let clarity meet you on the journey.
Enjoy the rest of your week!
P.S.
Josephine Owusu will be speaking at the Top 100 Most Powerful Black Women in Power Summit this March! She’ll be sharing her journey, insights, and strategies for navigating uncertainty and stepping into your true power.
Yay🎉
Don’t miss your chance to learn directly from her and other trailblazers.
Secure Your Spot at the Summit
Have a great week ahead!
Natalia.
Xo
Women In Digital Business (WIDB) is committed to empowering Black women in the digital space, offering the tools and training necessary to break through barriers. Whether you’re creating content, building digital products, or navigating the world of business, our mission is to ensure you have the support you need to thrive. Through coaching, training, and a strong community, we help Black female entrepreneurs navigate both mindset and technical challenges, enabling them to achieve the success they deserve. Join Our Community Today
Responses