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šŸ›ļø 5 Black-owned businesses to support this season

Natalia Nicholson Google-Certified Digital Marketing Coach Founder of Women in Digital Business January 25, 2025

TIS THE SEASON

Or almost, at least.

It’s incredible how quickly this year has flown by. Take this month, for example—Wasn’t the 1st of December two minutes ago? Now we’re counting the days to Christmas, just like that!

While most of us are looking forward to spending quality time with loved ones (as I hope you are!), there’s one feature of the season that might already be giving you a headache: Gift shopping.

So, let me make things easier for you.

Here’s my gift to you: over the next two weeks, I’ll be spotlighting ten amazing Black-owned e-commerce shops for your holiday shopping.

Here’s the first batch:

1. The Glowcery

Looking for holiday TLC—for yourself or a loved one? Check out The Glowcery for nutrient-rich, plant-based skincare products. Perfect for anyone seeking natural beauty essentials to help with that much-needed glow-up.

2. Wakuda

It’s Team Black-Owned all the way here! Wakuda is an online marketplace specializing in products from UK Black-owned businesses. From handmade crafts to wellness products, this marketplace offers an incredible range of gift ideas to make your shopping easy.

3. La Basketry

Into beautifully handcrafted baskets and handwoven homeware? La Basketry blends traditional Senegalese weaving techniques with contemporary designs, offering gorgeous and practical pieces for the home. Curious? Click here to start exploring.

4. Unveiling Beauty

Make a fashion statement this Christmas or give someone else the chance to shine. Unveiling Beauty features vibrant handmade jewelry pieces that are perfect for the season. Switch up your style or gift a loved one something special!

5. Afroani

Afroani is your one-stop shop for Afro-textured hair care needs. Their products will leave hair healthy, happy, and holiday-ready. A must-visit for those seeking high-quality hair care gifts for the season and beyond.

5 Black-owned businesses to support this season

Imagine the joy of supporting Black-owned businesses this season.

Click the links, explore, and discover something amazing.
Disclaimer: This is not an ad, it’s a celebration!


Takeaway for me: Craving access to capital is one thing, but seeking access to customers is just as vital. Both are essential, and we can help solve both by spreading the word about our businesses. Nobody will uplift us like we can, so why hesitate?

Question for you: 

Which Black-owned business are you supporting this holiday season?


Book of the Week

Black Women Writers At Work

This week’s recommendation is "Black Women Writers at Work" by Claudia Tate. This incredible compilation offers a glimpse into the lives of renowned Black female writers like Maya Angelou, Toni Morrison, and Nikki Giovanni. Discover how their lives shaped their art and find inspiration in their stories.

Bonus: it also makes for a thoughtful Christmas gift for someone special!

 Get Book

Video of the week

 This week, I’m inspired by Lisa Nichols’ motivational video, "I Can Do It." She reminds us that growth is never comfortable, but it’s essential to take bold steps forward. If you need motivation and a reminder that you can, this video is a must-watch.

I CAN DO IT - Powerful Motivational Speech Video (Featuring Lisa Nichols)

 Affirmation of the Week

 Let’s borrow a line from the Lisa Nichols video for this week’s affirmation:

"I am an ordinary woman who chooses every day to make one more extraordinary decision."

 

Carry this reminder with you through the holiday season and beyond.

 

Enjoy the season and happy gift shopping! šŸŽ  

Find your Community today! 

Have a great week ahead!
Natalia. 
Xo 


Women In Digital Business (WIDB) is committed to empowering Black women in the digital space, offering the tools and training necessary to break through barriers. Whether you’re creating content, building digital products, or navigating the world of business, our mission is to ensure you have the support you need to thrive. Through coaching, training, and a strong community, we help Black female entrepreneurs navigate both mindset and technical challenges, enabling them to achieve the success they deserve. Join Our Community Today

 

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